Six brands. Real numbers. Ongoing impact.

Pain Points

• Website conversion below 0.4% despite a strong product and brand.
• Product pages lacked the technical depth to justify a premium price point.
• Meta Ads ran in isolation without a coherent full-funnel system.

Pain Points

• 60-year-old textile manufacturer facing imminent shutdown.
• Outdated B2B-only sales model with no digital infrastructure.
• Severe economic headwinds and zero digital trust culture.

Pain Points

• Inefficient Meta Ads investment — initial campaigns ran at a critical 0.15x ROAS, meaning a net loss on every dollar spent due to poor audience and offer strategy.
• Revenue stagnation — the business was stuck in a self-employment-level income stage, averaging under $1,000/month (roughly $400 baseline), with no repeatable customer acquisition system.
• The low-ticket challenge — selling individual hair care products online produces thin margins without volume incentives or a wholesale channel.

Strategic Insights

Pain Points

• Zero digital acquisition — historical growth depended exclusively on word-of-mouth and local referrals, with no paid channel in place.
• No historical data to project patient acquisition cost (CAC), creating hesitation before committing to a larger ad budget.
• No active digital infrastructure — no conversion funnels, tracking pixels, or structured Meta Ads campaigns to capture demand in the Doral area, especially for the newly launched dental vertical.

Strategic Insights

Pain Points

• Marumi Sushi (with locations in Los Palos Grandes, Caracas and Lechería) had a steady flow of in-person customers but depended heavily on manual channels — one-on-one WhatsApp support and phone calls — to process delivery and pickup orders.
• This created bottlenecks during peak hours, lost customer data, and made it impossible to track real marketing ROI.

Strategic Insights

Pain Points

• Relied exclusively on Yelp with no alternative acquisition channel and no way to target high-value zip codes.
• No professional online presence — relied on stock photography that failed to communicate trust or project quality.
• No structured lead qualification — sales team time was spent on low-intent inquiries (minor repairs, non-homeowners) instead of high-ticket remodel projects.

Strategic Approach